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Moaning, venting and complaining about upgrade policy., a bit-bucket for distracting off-topic messages
I concur with Spank Monkey. I will agree that the upgrade fee is pricey, having doubled in past year, but staying with the latest version is the only way to get new features and support. By support, I refer to the continually changing internet (such as the change in Gmail some months ago and the recent addition of OAUTH to Outlook) and such fixes are applied to the current version. Upgrading is also the only way to ensure the developers are motivated to continue development.  

Steven Avery wrote:
Does 9 actually do anything not in 8?
I'm not sure if it's 9.2 or earlier v9, but there's an entirely new system for displaying HTML email. It redners much better than the old Bat renderer, but without using Microsoft's code and security gaps.

tells you what's new in 9.2.3, and clicking Revision History at the end of the list takes you to previous lists. I don't thing there's a consolidated list of changes in 9.0 through 9.2.3.

I am using The Bat! for many years now. I started with v1.62
I bought all former upgrades - except for version 3.
But I am still hesitating to buy the one for v9.
Version 8 I bought only because I had a discount voucher.

In my opinion the upgrades became very expensive.
75% of the normal price - so I have to pay almost 55 € with VAT

It is the yearly price for Office 365 Family incl. 6x 1 TB cloud storage.

There is a new major version of The Bat! every 2 years.
If I want (or have) to be up-to-date then The Bat! will cost 27 € / year

And when I compare these costs and what I get for the money with other software (listed prices are special ones)
Office 365 Family : 55 € / year
Adobe CC Photoshop / Lightroom : 90 € / year
then it is a high price for what I get.

I believe that users would upgrade much more frequently if the upgrade price would be more fair.
Does any other company ask for 75%?
Most other companies offer their updates for about 50% of the price of the standard version.
The only other exception I found was ABBYY with 66%. (I did only a short search and included Software which I recemtly had to upgrade):
DXO PhotoLab
ABBYY Finereader
Lancom VPN Client
VMWARE workstation

It is finally the decision of Ritlabs.
But at the end it will be also the decision of the users.
The less customers there are the higher the costs per customer will be.

I Russia the software (Pro version) costs 3000 Rubel - aprox. 34 Euro.
The cost of the upgrade there is only 60%: 1800 Rubel.

Why do we have to pay 75% for an upgrade?
And if the fees of cleverbridge are too high - wouldn't this be a reason to realease major upgrades less frequently?

I was a content user of The Bat!
And I am still using it.
Will I upgrade? Certainly not anymore. Or I will delay it at least as long as possible.
The reason for it created Ritlabs.
Edited: Holly12 - 25 September 2020 14:14:57
You make a good point. The upgrade fee was much less until release 9, and release 9, which came out in December 2019) was a huge disappointment for at least six months, with many existing features broken or not even available. There is a new person at the head of RIT now and he has managed to restore TB! and enhance it. Will users continue to pay this fee? It's a good question and I (along with many other users) join you in hoping to see the fee stabilized at a lower amount. TB! is an excellent product, but I don't use many of the features and Postbox is much cheaper. What none of us know is where the internet will be five years from now. A strength of TB! is that RIT continues to upgrade it to be compliant with evolving internet protocol and standards. That alone would justify the price. Version 10 is likely due in the next year, and if enough users with version 8 hold off on the upgrade, we may see a change.
Dying companies often have one choice before they fold, increase the price.
I'm not saying Ritlabs is about to fold because I have zero insight in their books.

The web based offers get better and better. And are more than enough for most users.
Outlook, the software version, is even free in some cases (not talking piracy here)
Most users don't need all the functionality TB offers. That includes me. It was the filters that have drawn me to TB a decade ago.
But as alternatives grow the edge of TB gets less and less for many users.
If TB would add another 100 options, likely I'll never use them.

TB looks outdated. That drives people away.
Development costs stay the same no matter the size of the user base. In fact they even go up every year because those costs are linked to wages. And the wages are linked to the cost of living. (which always goes up)

I hope I'm totally wrong with all my speculations, because while I'm not 100% positive about everything found in TB, I truly wish the people behind TB can make a good living from it until they retire...
I understand you. But increasing prices will help only partly.
HighDpi for instance is a pain for programmers - very time consuming to adjust old software.and most of the customers do not see anything of the changes. Delphi took years - and has still some problems. (I assume they use still Delphi and their components)

I try to avoid Outlook as long as possible. And I have 2 licences (Office 2016 + Office 365). I could always switch.

TheBat! is limited when you use an exchange server.
Outlook has some advantages by being able to set filter rules on server side.
The general advantages of  TheBat are filter & search functions. But the search works only limited via IMAP and Exchange.

Please explain to your customers why there is a two-tier society when upgrading. Why Russians pay 60% of a full version and the rest of the world has to pay 75%?
Holly12 wrote:
Please explain to your customers why there is a two-tier society when upgrading.

Ritlabs doesn't come here often. But I think the "two-tier society" comment was uncalled for when 'fluctuating exchange rates' is such an obvious answer to your question (the euro has gained 30% on the rubel this year. That would make any Russian price from earlier this year look cheap today).
I volunteer as a moderator to help keep the forum tidy. I do not work for Ritlabs SRL.
Exchange rates cannot be the correct answer.
I did not mean in that comment the price in generally (the differences between the full versions in Euro und Ruble).

I asked why there are additionally also differences in the upgrade price policy: 75% of full price A (Europe) vs 60%.of full price B (Russia).

Assume we buy every 2 years an update. After 10 years we paid:
In Europe (and rest of the world): 100% + 4* 75% = 400%
In Russia you pay: 100% + 4* 60% = 340%
I hope this is clearer now what I meant.
It has nothing to do with the base price.
I asked why there are additionally also differences in the upgrade price policy: 75% of full price A (Europe) vs 60%.of full price B (Russia).

Ah, I see. Well, I guess Ritlabs and their resellers are free to set whatever prices they like for different markets.
I volunteer as a moderator to help keep the forum tidy. I do not work for Ritlabs SRL.
Well, I think Holly is onto something. My math shows the Russian upgrade price at just 50% (2,000 rubles to purchase, 1,000 to upgrade). I contacted RIT for their response.  

UPDATE: It actually *is* a currency exchange issue, nothing more. No prejudice or attempt to show preference. So, enough moaning and venting. TB! is an excellent email client and it's worth what we pay.
Edited: david kirk - 05 October 2020 20:18:11
Thanks for the update! I have to say though that even if Ritlabs (or any software vendor) did offer lower prices in economically weaker markets, that wouldn't bother me at all. Many vendors offer educational discounts, government discounts, discounts for students, the disabled or veterans, et cetera.
I volunteer as a moderator to help keep the forum tidy. I do not work for Ritlabs SRL.
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